Summer is supposed to be the season of ease, right? But if you're running a digital product business, especially solo, it can feel more like a juggling act: trying to keep sales coming in, content going out, and still have time to enjoy the sunshine.
That used to be me. I hit a wall trying to stay visible and take a real break. So this year, I finally did something different. I batched all of my content ahead of time.
And let me tell you, it changed everything!
The Problem with the Summer Slump
If you’ve been in business for a minute, you probably already know that summer can bring a dip in engagement and sales. Your audience is outside more, not scrolling as often. But instead of stressing, what if you just planned for it?
That’s what I decided to do.
I took one weekend, blocked off some focused time, and prepped content that could keep my store active without needing me to show up every day.
Here’s What I Batched (and Why It Works)
Faceless Video Content
These are short, on-trend video clips you can use across Pinterest, Instagram, and even in your email marketing. No filming needed. No being on camera.
I used one of my own bundles (yes, I make these!) to create:
- Pinterest Idea Pins
- Reels drafted via Instagram app
- Story templates I can reuse again and again
Product Promo Captions
I pre-wrote my pins titles and descriptions and scheduled them to go out weekly. If a new product goes live, I just swap the link and tweak the wording (if needed!)
Email List Content
I scheduled 6 emails for June and July. Each one highlights a product and includes a soft story or tip so it doesn’t feel like a sales blast.
Why This Batching Method Works in Summer
It buys back your time without ghosting your business.
You stay consistent even if you're taking Fridays off or traveling.
You reduce decision fatigue, which hits hard in hot weather when your brain is just tired.
Plus, if a product takes off while you're away, you’re not scrambling to make new content. It's already done.
The Tools That Made This Easy
If you want to try batching your summer content too, I highly recommend starting with pre-made digital video bundles. I created these especially for other digital product sellers, coaches, and content creators who want to save time and show up professionally.
Here’s what’s inside each bundle:
- Short, faceless lifestyle or business-style clips
- Ready-to-use and easy to repurpose
- MER rights so you can resell them too
➡️ Explore the video content bundles here!
Even just 10 clips can turn into a whole month of content!
It’s Not About Doing More. It’s About Doing It Smarter
If you’ve been feeling burnt out or are already dreaming of summer slow days, this is your permission to prep ahead and actually enjoy your break.
Whether you're planning to travel or just want to unplug a bit, batching your content now means your business keeps running without you constantly being “on.”
Let this be the summer you stay visible and sane.
