As a digital product seller, Black Friday isn’t just another sale weekend, it’s the moment to make your year. But here’s the truth: most sellers don’t start planning until the week before, when their listings, mockups, and captions are all in chaos.
The good news? You don’t need to be one of them.
Getting ready now gives you time to plan your strategy, prep your visuals, and schedule everything in advance so that when Black Friday hits, you’re focused on sales—not scrambling to post.
Here are five things to do before November 1st to set yourself up for your smoothest (and most profitable) Q4 yet.
1. Review What Sold Well This Year
Before you dive into designing new products, take a moment to review what already worked.
Look at your top-performing products on Etsy, Shopify, or Gumroad. Check your analytics to see:
- Which listings got the most views and sales
- Which freebies converted well
- Which products were saved or favorited the most
This data tells you what your audience actually wants. Instead of creating something brand new, double down on your winners. Maybe it’s time to bundle your top three bestsellers together or create a “holiday edition” of your most popular product.
Pro tip: Go back through your reviews, too. Customer comments often hint at what they wish your product included. Adding that one extra feature can turn a good product into your next bestseller.
2. Create Simple, Strategic Bundles
Bundling is one of the easiest ways to boost your average order value during Black Friday.
You can bundle:
- Similar products (for example, a planner, checklist, and journal)
- Seasonal content (like holiday photos and caption templates)
- Complementary items (such as a guide plus matching mockups)
Instead of discounting everything, offer exclusive bundles that only appear for Black Friday week. This gives shoppers a reason to buy right away while keeping your profit margins intact.
If you already have multiple MRR or PLR items, create a “Done-for-You Business Starter Pack” or “Holiday Creator Vault.” Add a special bonus like a mockup set or mini caption guide to increase perceived value.
Shortcut: My Black Friday Kit includes everything you need to plan a successful black friday campaign.
3. Prep Your Mockups and Listings
First impressions matter. Before your sale begins, take time to refresh your mockups, cover photos, and product descriptions so they reflect the excitement of the season.
Simple changes like updating backgrounds with cozy holiday tones, adding “Limited Edition” or “Black Friday Special” text, and rewriting your first few listing lines can make a big difference.
Make sure your descriptions include time-sensitive language, such as:
- “Available only during Black Friday Week”
- “Limited-time bundle - grab it before it’s gone”
- “Perfect gift for content creators and small business owners”
Also, update your Etsy tags and Shopify SEO fields to include keywords like holiday sale, digital download gift, winter planner, Christmas printable, and Black Friday deal.
4. Automate Your Marketing
Once your offers are set, automate everything you can.
Schedule Pinterest pins, emails, and social media posts in advance so your content keeps promoting itself while you focus on customer engagement.
Here’s a quick plan to follow:
- Email: Send a “coming soon” teaser mid-November, then your official launch email the week of Black Friday.
- Pinterest: Start pinning your new mockups and sale graphics at least two weeks before.
- Instagram: Use countdown stories, product demos, and “bundle sneak peeks” to build excitement.
Even a few pre-scheduled posts can help you stay visible without feeling overwhelmed.
If you need prewritten captions, product graphics, or Pinterest templates, you’ll find them all inside the Black Friday Kit. It’s built to make your marketing workflow quick and stress-free.
5. Set and Stick To Your Discount Plan
This step is where many sellers go overboard. It’s tempting to offer massive discounts, but bigger doesn’t always mean better.
Decide now what percentage off you’re comfortable offering, and stick to it. Even a 25–35% discount feels generous to buyers if it’s paired with high-quality visuals and clear messaging.
You can also use early-bird discounts to reward shoppers who buy sooner. For example:
- November 20–24: 30%-40% off
- Black Friday weekend: 25% off
- Cyber Monday only: bundle exclusives
Planning this schedule in advance keeps your offers consistent and prevents last-minute confusion.
Preparation Pays Off
The sellers who thrive during Q4 aren’t the ones who work the hardest at the last minute. They’re the ones who plan ahead, automate, and stay organized.
Take a few hours this week to audit your listings, refresh your visuals, and outline your promotions. That early effort will free you up to enjoy your weekend while your shop runs smoothly in the background.
If you’re short on time or just want everything done for you:
🎁 Grab the Black Friday Kit, it includes everything you need for a profitable holiday season!
Your Q4 doesn’t have to feel rushed. With the right prep, this can be your most confident (and profitable) Black Friday yet!
