If you're looking for a way to build income online, have more flexibility, and use your creativity, selling digital product bundles can be a great place to start. Whether you are just exploring this idea or already thinking about leaving your current job, this guide will walk you through how to create and sell bundles that people actually want to buy.
You do not need to be a tech expert or a designer to get started. You just need to understand your audience, choose the right tools, and present your product well.
What is a Digital Product Bundle?
A digital product bundle is a collection of digital files grouped together and sold as one package. These bundles can include things like:
- Canva templates
- Printable planners
- Digital art or stock photos
- Faceless video content
- Workbooks, guides, or spreadsheets
Customers often prefer bundles because they get more value in one download, and as a seller, it gives you the chance to increase the price without increasing your workload.
Why Bundles Are a Smart First Product
Digital product bundles are ideal if you want to build passive or flexible income streams online. Here are a few reasons why:
- You only need to create the product once, but you can sell it many times
- There are little to no costs after you create the bundle
- You can sell on platforms like (aff link) Etsy, Gumroad, or your own website
- It’s a scalable way to grow a business without needing physical inventory
Step-by-Step Guide to Creating a Digital Bundle That Sells
1. Choose a Clear Niche or Theme
Start by picking a niche or trend that already has interest. You can check what's trending on Pinterest, Etsy, or TikTok. Pay attention to what people are searching for and buying.
For example, I created a bundle of 400 videos and images based on the "Old Money" aesthetic. It was trending at the time, and even though I wasn’t sure it would stand out, I decided to give it a try. In just two months, it has sold 30+ times!
2. Understand Your Ideal Customer
Think about who your product is for. What problems are they trying to solve? What would make their day easier or more enjoyable?
If your bundle can help them save time, get organized, or create content faster, it is more likely to sell. The more specific you can be about who it’s for and what it helps them do, the better your results will be.
3. Decide What to Include
Now that you know your theme and your audience, decide what files or tools would be the most useful. Your bundle should feel complete, like a starter kit or toolkit.
Here are a few examples:
- For content creators: Include faceless videos, quote graphics, or caption templates
- For business owners: Offer lead magnet templates, social media post bundles, or client onboarding docs
- For lifestyle audiences: Try printable planners, meal prep sheets, or journals
4. Focus on Quality and Presentation
Your digital files should be easy to use and clearly labeled. If you're offering images or videos, make sure they are high resolution. For templates, be sure to include a guide or simple instructions.
The product listing and mockup images are very important. Many customers decide based on how the product looks in the preview. In my case, I believe the reason my bundle stood out among similar listings on Etsy was because of the clean and professional mockup images I used.
5. Write a Clear Product Description
When writing your listing, explain exactly what’s included and how your bundle can help. Be specific, and highlight any unique features or time-saving benefits.
For example, instead of saying "400 videos and images," I described my bundle as:
"Faceless reels and images in the trending Old Money aesthetic to help content creators post consistently without spending hours sourcing or editing."
The goal is to make it easy for someone to understand the value and feel confident in buying.
6. Choose the Right Platform to Sell On
There are several platforms where you can sell your digital bundle:
- Etsy – Easy to start with and has built-in traffic
- Gumroad – Great for simple storefronts and digital delivery
- Payhip – Beginner-friendly with some customization options
- Your own website – Ideal if you want full control and branding
I personally started with Etsy and recommend it if you’re just getting started. It’s a good way to test your idea and get your first few sales.
Lessons from My Best-Selling Bundle
When I uploaded my Old Money aesthetic bundle, I wasn’t sure it would sell. There were many similar products already out there. But it started getting consistent sales almost right away.
Here’s what I believe helped:
- I used clean and stylish mockups that made the product look polished
- I focused on solving a real problem for content creators: needing high-quality content without spending hours creating it
- I kept the process simple for the customer with a well-organized download
Here are a couple of reviews I received:
"These are great, I love them!!"
"I really like these Faceless Reels/Videos because it helps me to create a variety of content and posts and I do not have to go looking for videos, etc and create my own. Thank you."
These comments reminded me that people are looking for practical solutions and simplicity. If your bundle can help them save time or feel more confident, that’s powerful.
Tips for Growing Your Sales Over Time
- Create bundles around different themes or audiences so you can reach more people
- Use Pinterest, Instagram, or TikTok to show how your bundle works
- Offer a discount for multiple purchases or create a larger bundle from your smaller ones
- Collect emails from happy customers so you can let them know when you have something new
You Can Start With What You Know
You don’t need to be an expert or have a huge following to get started. Begin with one bundle and one audience. Test it, learn from it, and improve as you go.
If you’re thoughtful about your product and focused on making something helpful, there’s a good chance someone out there is looking for exactly what you have to offer.
Want to See a Real Example?
Here’s the video bundle I mentioned earlier:
It includes 400 faceless videos and images in the Old Money aesthetic, perfect for content creators who want to post consistently without having to film everything from scratch.
